STEP 1
Logo & Branding
You need a brand first. A brand is the personality of your business. It’s the only tool on how your company is perceived. It is also your ultimate competitive advantage. With the sole purpose Of standing out!
What Is Brand Identity?
Brand identity is how customers, consumers, and other businesses view your brand. The goal of brand identity is to get those people to think of your business in a certain way, using, specific words, visuals and other media to get your word across. The possibilities are endless. How do you want to be perceived? A brand identity is the control of just that. We have a strategy on how to create a brand that fits you.
Stand out from
the crowd
The ultimate goal of a brand is trust, and the only way to get trust is through consistency. More often than not, our team has to redesign or update the existing logo so we can engineer consistency into a project. Even though it’s the literal cornerstone of your business, many companies neglect their brand personality for the sake of getting to market sooner. But what’s the point if you enter the market for no one to take you seriously? Below are some of the logos we created and redefined.
The core elements of a visual brand
When it comes to your visual identity, there are 3 major components to help keep your visuals consistent. It might not seem much, but the closer you stick to these guidelines the more trust you will build in the minds of your customers.
Colour palette
Color is the first thing you see and the last thing you remember. Choosing the correct colors will impact how you set the tone. Blues and greens represent trust and tranquility, while Reds and yellows give off a sense of energy and excitement.
Typography
If words are the message, the typeface is the accent or the way it's spoken in. BIG BOLD AND ALLCAPS represent yelling, an italic or script typeface is seen as a softer or more seductive way of speaking. A Sans serif typeface can be portrayed as stern conviction, while a serif typeface is more relaxed and thoughtful. Hence why they're used in novels so often....
Visual patterns & styles
These are your images, visual structures, and patterns throughout your marketing collateral. Are your images black and white? Full color? Maybe Illustrated? Is there a hierarchy how you lay things out? Do you have repeating patterns or images? The more consistent these things are, the more specific the mood of your brand is.
Brand identity guidelines
Do you just need a logo and brand? If this is your only step, we recommend packaging all of your branding information as one cohesive book called a brand identity guideline. This will help future designers and team members to keep their project consistent visually and from a messaging standpoint.
Our brand package includes.
- Logo
- Color palette
- Typography Selection
- Visual Patterns
- Business card design
- letterhead Design
- Brand identity guideline
Let us know if you need a brand identity, and we’d be more than happy to set you on the right path.
But if you’re serious about growing your business, having a website is more than necessary.
