The Leisure Culture

The Leisure Culture is a recreational lifestyle brand That focuses on the summer Bliss Of the coast. This project was a blank slate. At 1st Jill came to us for Print on demand services, but  During our discussion we decided custom apparel design and a super simple place to sell them online was the best course of attraction. We also made unique graphics for her Instagram. We wanted to Incorporate summer beach vibes, with an airy recreational excitement.

Web design & branding – Fashion

Style Guide

Colours

Main white

#FFFFFF

Sub Gray

#9C9C9C

Typography

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Baskerville Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Aa

Titles

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Futura

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Aa

Body

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Custom fonts

This project used a variety of custom fonts inspired by the American beach culture and Tennis  of the 70’s and 80’s

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Body

Tools Used

Website Design, Logo Design & Apparel Design